Today, about 100 billion garments are sold worldwide every year. The textile sector represents the second most polluting industry in the world (especially with the Fast fashion ), it would emit each year about 12% of the total Co2 emissions and 4% of the drinking water available in the world is used to produce our clothes .

Textile production finds itself locked into an archaic production scheme, revolving around environmental disaster, with the famous "I consume, I produce, I throw away".

One of the best examples of this is the "Fast fashion" movement.

Fast fashion "the fast fashion" 

By definition,

"Fast fashion is a segment of the clothing industry that is characterized by the very rapid renewal of clothing on sale, several times a season, or even several times a month. « 

Its goal is to produce in mass production in record time. At its peak, some brands went from 2 collections to 12 per year. The objective being to be accessible to the smallest budgets while being at the cutting edge of fashion in order to encourage the consumer to buy as much as possible.

Anyway, you do realize that all this has costs. Especially on our beautiful blue planet...

Firstly, with the massive exploitation of non-renewable resources. But also with the intensive use of water (in particular to make our jeans) and chemicals for soil cultivation (we also forget about feeding animals raised for their leather or wool).

Finally, we can also talk about cotton, which is also the main pesticide-consuming crop in the world (note that its production requires large volumes of fresh water).

In addition to all this, of course, there is the labour force, and this is where you really get to the "dark side of the force".

We often find ourselves facing inhuman working conditions, with brands that take advantage of populations to manufacture at lower costs (we put you the link of a very interesting article on this subject).

"According to an ODI report, in Bangladesh 50% of children aged 14 work, 2/3 of girls work in textile factories (some of them work up to 64 hours a week). «


Ethical alternatives

In short, textile production is not a dream come true. However, we're coming to an era where alternatives are available to us. When we see in Europe that we are getting rid of 4 million tonnes of textiles, 80% of which are thrown away with household waste and end up being buried or incinerated. 10% of clothing is resold as second-hand goods and worn again, and the remaining 10% is recycled. There is a growing sense of urgency to find alternatives.


First of all, we can tell you about some ethical brands, especially those that we particularly appreciate at Half-Half:

  • Asvalte : A very nice brand that makes local producers work to make its clothes. Most of the clothes are made in France. Of course, it's a bit expensive, but you can find high quality clothes!
  • Liège évasion: a small online leather goods company that draws its differentiation from the ecological character of its products, cork bags. Vegetable leather for an ever more ethical fashion.


But also and above all, the craze for second hand (we have to do our commercial at some point on second hand). So go to the Moitié Moitié's shop.


Towards a change?


In any case, we hope, but if we look at the figures, we can still see a breakthrough in the changes in consumption. We can already see that in 2023 the second-hand market is expected to surpass the fast fashion market. Another positive point: the laws on solidarity economy which aims to stop the incineration of clothes and the obligation to recycle for the big brands.

In short, maybe we can hope for a better world in the next few years!